Chinese companies investing overseas should understand how to address social & environmental issues

"...[M]any Chinese firms have realised they need to undertake CSR, but have no idea how. They don't take environmental protection seriously, but then plant some trees. Labour relations are bad, so they build new offices for the government. Their employees buy ivory products, and the company holds grand ceremonies to announce donations to environmental groups...The last three years have seen some Chinese companies and diplomats try to change this....Good CSR isn't just making charitable donations with a portion of your profits. It is about linking local development with the development of your firm."

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Article
1 September 2014

Chinese companies stuck in image crisis when overseas

Author: Huang Hongxiang, China Dialogue

...More and more Chinese companies are paying attention to CSR. This has been an important change in how they work overseas in the last few years and could help to solve the difficulties they face. The experiences of Western firms investing overseas show that CSR can reduce conflict over environmental and social issues and create a positive corporate image...

Unfortunately many Chinese firms have realised they need to undertake CSR, but have no idea how. They don't take environmental protection seriously, but then plant some trees. Labour relations are bad, so they build new offices for the government...

The last three years have seen some Chinese companies and diplomats try to change this. For example, aviation company AVIC International started its first major long-term CSR project in Kenya...to help reduce Africa’s youth unemployment problem, gives technical training to young people, in turn helping Chinese firms that struggle to find qualified staff locally...

Good CSR isn't just making charitable donations with a portion of your profits. It is about linking local development with the development of your firm.

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Author: 黄泓翔, 中外对话

...越来越多的中资企业开始关注企业社会责任,这是中国海外投资近年来最重大的变化。其实,企业社会责任是可以改变中国海外投资困局的银子弹。在西方的海外投资发展历程中已经证明了,它能有效地减少企业在非洲、拉美面对的环境与社会冲突,能够树立企业的正面形象...

 只可惜,大多数中资企业意识到需要做企业社会责任项目,却不知道怎样做。一边轻视环境保护,一边搞植树;劳工关系差,却给政府修大楼...

 不过,在最近三年里,逐渐有一些中国企业和外交官在努力尝试改变。比方说,2014年,中航国际在肯尼亚第一次尝试实行大型、长期的、企业社会责任项目:为期6个月的非洲职业技能挑战赛。通过给当地青年进行技术培训,该项目致力于解决非洲青年失业的严峻挑战。这个项目培训更多合格的技术工人,也努力解决中国企业在非洲缺乏高质量当地劳工的问题。好的企业社会责任项目,绝不是“赚钱回报社会”的慈善模式,而是将企业的发展与当地发展结合。 中航国际在项目中采取了开放的态度,积极在媒体发言,与中国和国际NGO进行开放性的合作。

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Author: 黃泓翔, 中外對話

...越來越多的中資企業開始關注企業社會責任,這是中國海外投資近年來最重大的變化。其實,企業社會責任是可以改變中國海外投資困局的銀子彈。在西方的海外投資發展歷程中已經證明了,它能有效地減少企業在非洲、拉美面對的環境與社會衝突,能夠樹立企業的正面形象...

只可惜,大多數中資企業意識到需要做企業社會責任項目,卻不知道怎樣做。一邊輕視環境保護,一邊搞植樹;勞工關係差,卻給政府脩大樓...

不過,在最近三年裡,逐漸有一些中國企業和外交官在努力嘗試改變。比方說,2014年,中航國際在肯尼亞第一次嘗試實行大型、長期的、企業社會責任項目:為期6個月的非洲職業技能挑戰賽。通過給當地青年進行技術培訓,該項目致力於解決非洲青年失業的嚴峻挑戰。這個項目培訓更多合格的技術工人,也努力解決中國企業在非洲缺乏高質量當地勞工的問題。好的企業社會責任項目,絕不是“賺錢回報社會”的慈善模式,而是將企業的發展與當地發展結合。中航國際在項目中採取了開放的態度,積極在媒體發言,與中國和國際NGO進行開放性的合作。

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