…Wei Zexi was a 21-year-old college student diagnosed with a rare form of cancer…The Baidu (百度) search led Wei to the Second Hospital of Beijing Armed Police Corps. The treatment Wei received at this hospital, which reportedly had cost the 200,000 yuan (around $31,000)…was not successful. Wei died on the morning of April 12, 2016…The hospital claimed that the treatment using cells generated by the patient's own immune system to counter cancer was a research collaboration with the Stanford medical school, which was later reported to be a lie…

This time, the controversy falls on allowing companies who pay more to appear high on search result rankings, even when such companies may not be qualified to provide the service…

Baidu has made two responses to Wei Zexi's death. The first one said that the…Hospital…is fully qualified. The second response said that Baidu is "proactively" looking into the credentials of the hospital under scrutiny and called on related authorities to give "high priority" to the case. The Second Hospital of Beijing Armed Police Corps has remained silent in this case. The regulatory authority's actions are vital to bring the case to full investigation to reveal the truth at this stage.

Internet companies shall think about how to reform their corporate values. If they kept the current conducts of passively answering criticisms and avoiding taking responsibilities, they would lose people's trust and respect…