Bloomberg article “Fairtrade Proving Anything But in $6 B market”…claims that the Fairtrade movement is prioritising the interests of its corporate partners at the expense of the development aims for producers and workers which lie at the heart of the organization, and attempts to substantiate this with a number of other specific claims. We refute both the main contention of the article and the core claims used to evidence this. Fairtrade’s unique approach puts producers at the centre of everything we do. Farmers and workers are at the heart of the system. They are represented at the highest levels of governance and have a voice in all major decisions.