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Forget Maxwell House. Would you like a cup of Kenco Sustainable? [UK]
The two largest coffee roasters in Britain, Nestlé and Kraft Foods [part of Altria], are planning to launch their own ethically aware brands next year...Kraft's plans have outraged the Fairtrade Foundation...Fairtrade believes a proliferation of rival certifications could damage the consumer appeal of the niche market for coffee produced to high ethical criteria. [also refers to Cafédirect]