Grupo Nueva website: www.gruponueva.com
Author: Mallen Baker, Ethical Corporation
The innate potential of the poor to innovate and create enterprise needs to be unleashed, and companies should actively provide products and services which meet real needs affordably and profitably...Prahalad’s premise [C.K. Prahalad, "The Fortune at...
Author: World Business Council for Sustainable Development
Doing business with the poor: A field guide...explores how several companies are starting to break into an untapped market of over four billion potential customers in ways that benefit both the poor and the company. [refers to Eskom, Grupo Nueva, BP,...