...[A] remarkable turnaround [in Lesotho's textile industry has been] spurred by Lesotho's increasing attractiveness as an origin of "ethical clothing." More than 7,000 jobs have been restored recently, thanks mainly to a growing demand for sweatshop-free clothes... Gap or Levi's - or any of the myriad brands that source here - can promise customers that T-shirts and jeans made in Lesotho were not produced by sweatshop labor, and that working conditions met high safety standards... "The ethical image has value," says Christian Kemp-Griffin, CEO of Edun Apparel... Earlier this year, Gap, Emporio Armani [part of Giorgio Armani] and other high-end brands launched their Product Red lines in Europe... A portion of Product Red profits goes to the Global Fund to fight AIDS, Tuberculosis, and Malaria - a way to save Africa by shopping, the brands suggest. [also refers to Old Navy (part of Gap), Nordstrom]