Since the emergence of the UN Guiding Principles for Business and Human Rights, companies have started to think about how to apply the principles in their day-to-day operations. An important component of this is ensuring that every person in the company understands what human rights are and how they relate to the company as a whole and to their individual responsibilities. Training and engaging employees on human rights—from line workers to the CEO—is an important step in embedding human rights in the corporate culture and influencing decision-making, both of which are key goals articulated in the Guiding Principles...What Do Target Audiences Need to Know?...How Should the Information Be Conveyed? [refers to Mazda, Barrick Gold, Yahoo!]