Indonesia: 71 percent of global consumers willing to pay more for socially or environmentally responsible brands

Author: Sheany, Jakarta Globe, Published on: 29 April 2018

"How Much Do CSR Programs Contribute to Society?", 27 April 2018

...[S]ocially conscious consumers...influence the way businesses operate, consequently demanding companies to reevaluate the impact they can and are ready to make through corporate social responsibility programs.

...71 percent of global consumers are willing to pay more for a socially or environmentally responsible product.

In short, a company's CSR approach can no longer be a gimmick, and may even be key to its survival in competitive markets.

...90 percent of consumers would prefer to switch brands to one associated with a social or environmental cause.

...[G]overnment regulation on corporate social and environmental responsibility makes it mandatory for companies operating in Indonesia to have CSR programs.

[also refers to Jawa Power and Adaro Energy]

 

 

Related companies: Adaro Energy Jawa Power