"Roblox commits to lift game to protect kids from online grooming under Australia's world-leading online safety codes and standards", 19 September 2025

Popular online gaming platform Roblox has committed to introduce a new suite of safety measures following concerns raised by Australia’s eSafety Commissioner about child grooming risks on the platform and its compliance with Australia’s industry codes and standards.

…by the end of 2025, as a result of eSafety’s engagement with the platform….

To support the delivery of these commitments, Roblox announced last week that it would be expanding age estimation technology across its communication features.

The codes and standards, which are a key requirement under Australia’s Online Safety Act, are mandatory and enforceable and require all members of the online industry to take proactive steps to tackle the worst-of-the-worst online content and conduct, including child sexual exploitation and abuse…

Last week, the eSafety Commissioner also registered a second phase of industry codes, focused on age-inappropriate content such as online pornography and content dealing with suicidal ideation, self-harm and disordered eating. These codes will apply to platforms including Roblox and a broad range of other services.

eSafety has a range of enforcement powers under the Act, including the ability to seek civil penalties of up to $49.5 million for non-compliance with the codes and standards.

While not mandated under the industry codes and standards, Roblox’s announcement that it plans to expand facial age estimation across its communication features by the end of 2025 will further reduce risks associated with adult-child interactions online.

It also shows what is possible with current age assurance technologies…