In May 2021, big-name supermarkets, food-to-go chains, suppliers and manufacturers signed a letter threatening to boycott Brazilian products if lawmakers did not bolster laws designed to protect the Amazon rainforest. The businesses also urged lawmakers not to pass a new land bill known as PL 510/21. The legislative proposal has been dubbed a “land grabbers bill” by environmental groups since that, under its determinations, private-sector firms or individual asset owners would be permitted to transform lands that were occupied by local communities as recently as 2014. A few months later, as the vote on the draft law approached, other companies joined the letter.