As the Caribbean recognizes World AIDS Day…, Digicel has launched a new free-of-charge service to connect customers…to local HIV/AIDS resources via text messaging…The initiative is a part of [Caribbean Broadcast Media Partnership on HIV/AIDS’s]…ongoing regional LIVE UP campaign that includes more than 53 Caribbean media houses from 23 countries… Brian Finn, Commercial Director of Digicel Group [said] "Digicel is pleased to partner with…Caribbean broadcasters to provide potentially life saving information to our customers...to make a real difference in the lives of young people, and contribute to AIDS awareness across the region"…