"Aduna is empowering African women to build a business", 30 Apr 2015

...Africa is bustling with innovation and creativity...Some aid projects have seen producers, many of them women, undertaking training and investing in equipment to grow cash crops, only to find that there is no clear route to market for their harvests. Determined to empower local people to build robust, sustainable businesses by cultivating indigenous crops, Aduna launched a premium health and beauty brand in 2012 that sought to capture the continent’s vitality and positive energy. It sources baobab and moringa – both native trees – directly from small-scale producers in Ghana...Aduna works in partnership with governments and communities to harvest, process and export natural products, keeping as much of the activity within the community...This creates employment opportunities and generates income for producers, with revenues going directly to the women smallholders...