Social problems such as malnutrition, social inequality, under-employment, and climate change can threaten competitiveness in emerging markets. A new report, “Shared Value and Emerging Markets”...shows how companies in these regions have enormous opportunities to drive competitive advantage and sustainable impact at scale. The report focuses on work in Brazil, Russia, India, China and South Africa. Examples include The Coca-Cola Company, Nestle, De Beers, and British Petroleum. The report examines how businesses can create shared value – achieving business success through addressing societal needs – in three ways: by reconceiving products and markets, by enhancing productivity in the value chain, and by improving operating environments.