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Learning to Live with Bloggers [India]

Author: Salil Tripathi, Far Eastern Economic Review , Published on: 27 April 2009

Most Indian businesses are growing accustomed to criticism from bloggers. Yet there are still some that, instead of mounting a PR offensive, send in their lawyers and try to stifle speech on the Internet. What they’re finding is that this approach is counterproductive—they may succeed in silencing an individual blogger, but a hundred more then take up the cause. Like Western companies before them, Indian companies must learn that trying to stifle speech instead of winning debates is a losing strategy. [refers to NDTV, Tata, Bharti Airtel, Reliance, IBM]

Read the full post here

Related companies: Bharti Airtel IBM Reliance ADA Tata Group