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1 February 2007

Doing Good Can Pay Off

Author: Craig and Marc Kielburger, founders of Free the Children (in the Toronto Star)

...Since its founding in 1976, the Body Shop has made corporate citizenship a pillar of its business model...And it's paid off. Last year the cosmetics giant L'Oreal bought the Body Shop for a staggering $1.32 billion...Corporate social responsibility...

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