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MAC cosmetics & Rodarte apologize for make-up line referring to Juarez maquiladora factories where critics say women "are frequently harassed, threatened, raped, and killed"

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30 July 2010

Fashion, make-up lines inspired by Ciudad Juarez spark apology

Author: Daniel Hernandez, Los Angeles Times

The U.S. cosmetics company MAC, owned by Estee Lauder, and fashion house Rodarte have apologized for a controversial make-up line with product names such as "Quinceanera," "Ghost Town," "Factory," and "Juarez," making reference to the border city wracked by ongoing drug-related violence and a wave of killings of women...MAC Cosmetics and Rodarte came under criticism...One lifestyle blog called it "horribly wrong" and "tasteless," noting that the product line refers to the Juarez maquiladora factories where women work for meager pay...Writer Sarah Menkedick...made this critique: "In a sweep of total insouciance, for chic U.S. women, 'Factory' is an abstract consumable concept, a shade of mint frost, whereas for Mexican women in maquiladoras, it's a sweaty, oppressive place where they're frequently harassed, threatened, raped, and killed."...In response to the criticism, MAC said...that it will donate all global profits from the limited-edition make-up line to a "newly created initiative to raise awareness and provide on-the-ground support to the women and girls in Juarez."..."MAC executives reiterated their deep regret and reinforced that it was never MAC's or Rodarte's intent to minimize the suffering of the women and girls of Ciudad Juarez." The...companies said they would be renaming the products.

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Author: AFP

Una línea de cosméticos de [MAC] inspirada en las mujeres asesinadas en Ciudad Juárez...ha provocado posiciones encontradas en las organizaciones que denuncian esos casos como 'feminicidios'...Esmaltes 'Juárez' o 'quinceañera' -la edad media de las cientos de asesinadas- y sombras rojas combinadas con colores ocre que simulan parajes desérticos donde sus cadáveres fueron abandonados, componen la línea de la empresa MAC [parte de Estée Lauder]...Pero Marisela Ortiz, de la ONG 'Nuestras Hijas de Regreso a Casa', considera que la línea de cosméticos 'no representa de ninguna manera una ofensa...'. Por el contrario, Yuridia Rodríguez, del Observatorio de Femenicidios en México, pidió que sean sacados del mercado. 'Es denigrante, deben retirarla y ofrecer una disculpa pública', dijo. La firma MAC y la empresa Rodarte, responsable del diseño, anunciaron públicamente que en compensación donarán 100.000 dólares para organizaciones que abogan por el esclarecimiento de los feminicidios. 'Como asociación hemos decidido rechazar su donación', dijo a la AFP Ortiz, madrina de una de las mujeres mutiladas y asesinadas. También Rodríguez rechazó el ofrecimiento...Entre 1993 y 2003 unas 400 mujeres fueron asesinadas en Ciudad Juárez...

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