Macy's Partners With Rwandan Widows

Author: Sarah DiLorenzo, Associated Press, Published on: 13 October 2006

When Macy's decided to sell baskets made by Rwandan widows, the store was swayed in part by the prospect of contributing to a developing economy and in part by the women's tale of suffering during their country's 1994 genocide. But Macy's was clear: This may have been charitable, but it was not charity... "This is a business partnership," said Ronnie Taffet, vice president for public relations at the store, a unit of Federated Department Stores Inc... "In practical terms, basket-making is an opportunity for unity, for reconciliation," said Consolee Mukanyiligira, coordinator for the association of genocide widows, known by its French acronym, Avega. [also refers to development partnerships involving Starbucks, DaimlerChrysler]

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Related companies: DaimlerChrysler (now Daimler) Federated Department Stores (now Macy's) Macy's Starbucks