McDonald's and Coke fund healthy eating drive

Author: Claire Cozens, Guardian [UK], Published on: 14 June 2002

Fast food companies including McDonald's and Coca-Cola are helping to fund a multimillion pound advertising campaign urging Americans to eat more healthily. In an effort to avoid tobacco-style lawsuits, food giants including Unilever, Procter & Gamble and Heinz are to use internet, TV and press ads to warn consumers that eating too much fast food will make them fat.

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Related companies: Coca-Cola Heinz (now Kraft Heinz) McDonald's Procter & Gamble Unilever