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Media misreporting and Apple's CSR

Author: Richard Welford, CSR Asia, Published on: 3 March 2010

...this report from Apple, which we should actually praise, has been met with a huge amount of irresponsibility from journalists looking for sensational stories of child abuse in order to sell their copy and ride on the back of a brand that is well recognised. Such irresponsible reporting hardly encourages transparency amongst companies and damages the business case for CSR...By running comprehensive audits of its suppliers, Apple runs the risk of uncovering just how poorly a minority [of] its suppliers treat its workers, and by publishing those results, it runs the risk of news outlets…exaggerating them to sell newspapers…Journalists are trying to hold Apple to account, but in fact in many cases are revealing their own social irresponsibility.

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Related companies: Apple