On Christmas Eve last year, China’s National Quality Report announced that a batch of Mengniu milk (one of the country’s largest milk brands) contained aflatoxin M1 (a highly toxic substance and suspected carcinogen). The immediate response...was a public outcry, leading to two public apologies from the company on its website within a day...In the aftermath, numerous commentators were quick to remind people of Mengniu’s poor record: the melamine scandal in 2008...700 students in Yulin poisoned after drinking Mengniu milk in 2011, and so on...During the first week of January, Mengniu was still stating publicly that the source of “toxic milk” was under investigation. At the same time...it received a “Best Corporate Social Responsibility Award” by the Beijing Times; an award for enterprises that promote public welfare in China. This award has resulted in people asking what exactly CSR is. Does CSR (and the promotion of public welfare) include issues such as providing safe products to consumers? If an enterprise cannot ensure product safety, how are to understand its performance in other areas of social responsibility?