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Millennium development goals: Profit has a place at the base of the pyramid

Author: Sarah Murray, Financial Times, Published on: 7 June 2010

The death in April of C.K. Prahalad, the academic who identified the “fortune at the bottom of the pyramid”, was a loss to many – and particularly those who believe business has a role in achieving the Millennium Development Goals (MDGs)...However, Mr Prahalad’s work lives on: many companies are looking at ways to address the development goals…not through charity, but through profitable activities... However, achieving the development goals is not only about giving poor consumers the products and services they need. Success will also mean finding ways to include the poor in global supply chains, giving them the chance to become economically independent and to generate sufficient income to feed and educate their families…In India, a service from Thomson Reuters…helps farmers become more productive by giving them access to customised data on things such as crops, markets and weather, delivered via mobile phone. [also refers to positive initiatives by Allen & Overy, Cemex, Cisco Systems, Co-operative Group, Freshfields Bruckhaus Deringer, Tata Consultancy Services (part of Tata Group)]

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Related companies: Allen & Overy Cemex Co-operative Group Freshfields Bruckhaus Deringer Tata Consultancy Services (part of Tata Group) Tata Group