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Article

28 May 2013

Author:
Harry Stevens, TriplePundit

Nestlé CRUNCH Bars to be Made from Certified Cocoa

Nestlé announced last week that CRUNCH bars, the company’s 75-year-old flagship brand, will be made entirely from ethically-certified cocoa beans by year’s end. The beans will be certified by UTZ Certified, one of the world’s largest and most respected independent labeling organizations. The announcement represents an acceleration of the Nestlé Cocoa Plan, the company’s $120 million global initiative to improve the lives of cocoa farmers while also assuring a first-rate, sustainable cocoa supply for years to come...“In addition to eliminating child labor, the Nestlé Cocoa Plan provides education and training to farmers and their families; distributes millions of higher-yielding plants; improves infrastructure in farming communities; and builds and refurbishes schools...“Nestlé’s responsibility is not only to provide consumers with high-quality, nutritious products, but also to create value along our value chains,” said Arshad Chaudhry, who leads Nestlé’s operations in Indonesia.[Refers to Cargill, Hershey, Mars]