New research released today by UNICEF and Ipsos MORI shows that more than two-thirds of UK businesses interviewed think that responsibilities to children will become more important to UK companies over the next five years (67% strongly/tend to agree), and yet 89% do not currently include children’s rights among their main corporate responsibility issues...Only 11% include children’s rights and children’s welfare among their main corporate responsibility issues...Around a third (37%) of businesses that took part in the research say they know at least a little about the Children’s Rights and Business Principles, and 82% think the concept of the Principles useful in encouraging UK companies to act on responsibilities to children..."[W]ith 39% of UK companies saying that they do not address issues around responsibilities to children to any great extent, this research shows that much more work needs to be done to encourage businesses to understand and address their impact on children's rights," [said David Bull, Executive Director of UNICEF UK]