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New Facebook policy removes ads from pages containing violence or sexual content

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29 June 2013

Facebook pulls ads from pages with violence and sexual content, sees little impact on business

Author: Associated Press

Facebook is pulling ads from pages that contain violence or sexual content. The social network said that on Monday, it will expand its definition of pages and groups that are too controversial to carry advertisements…In May, Facebook lost more than a dozen advertisers, at least temporarily, after the activist group Women, Action and the Media urged an advertising boycott to protest hate speech on the Facebook site. The controversial content included grisly photos and mottos that encouraged rape, abuse and other violence against women. The company said then that it would review its guidelines, update training for employees and increase accountability for those who post such matter. It also said it would work more closely with women's groups…[Also refers to Nissan, Zipcar]

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Author: Associated Press

Facebook retire les publicités des pages qui contiennent de la violence ou du contenu à caractère sexuel…En mai, l'entreprise a perdu plus d'une dizaine d'annonceurs, du moins temporairement, après que le groupe militant Women, Action and the Media eut invité à mener une campagne de boycottage pour protester contre les discours haineux sur Facebook. Parmi le contenu controversé, on retrouvait des photos injurieuses et des déclarations encourageant le viol, l'agression et d'autres actes violents contre les femmes. L'entreprise a alors annoncé qu'elle réviserait ses normes, mettrait à jour la formation de ses employés et rendrait plus imputables les personnes responsables de la publication de tels contenus. Facebook a également fait savoir qu'elle travaillerait plus étroitement avec des groupes de femmes…Facebook a déjà interdit les publicités sur certaines pages. La nouvelle politique élargira le nombre de catégories affectées par cette interdiction…[Fait aussi référence à Nissan, Zipcar]

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28 June 2013

M&S and BSkyB threaten Facebook boycott over adverts [UK]

Author: Rory Cellan-Jones, BBC

Facebook is in urgent talks to try to appease two of Britain's major advertisers after they suspended all or part of their spending with the site. Marks and Spencer and BSkyB told Facebook they had serious concerns about their advertising appearing next to "inappropriate" content...[A]n M&S...advert was placed on a Facebook page called "cute and gay boys". The page featured photographs of teenage boys...Both companies said they were keen to use Facebook again, but needed to be sure that their advertising would not appear next to offensive content, or material that might reflect poorly on their brands...It is understood that the social network could make an announcement later on Friday clarifying how it planned to change its advertising system to deal with the current concerns. Earlier this month, Facebook was forced to act against misogynist content on its site after protests from women's groups led some advertisers to suspend campaigns.

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