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Orange clarifies its position with regards to its brand licence agreement with Partner Communications
Author: Orange, Published on: 4 June 2015
The Orange Group is a telecoms operator and as such its primary concern is to defend and promote the value of its brand in markets in which it is present. The Group does not engage in any kind of political debate under any circumstance. The Orange Group has no operational presence in Israel. It has a brand licence agreement with the operator Partner Communications. The Orange Group is not a shareholder of Partner and has no influence on the strategy or operational development of this company. This agreement, which was signed prior to the acquisition of Orange by France Telecom in 2000, is the only long-term brand licence agreement within the Orange Group. In line with its brand development strategy, Orange does not wish to maintain the presence of the brand in countries in which it is not, or is no longer, an operator. In this context, and while strictly adhering to existing agreements, the Group ultimately wishes to end this agreement.
This is a response from the following companies: Orange