The business case for a company formulating a human rights policy…to their activities has become standard practice…In April of 2008 the Special Representative [on Business & Human Rights] – Professor John Ruggie - submitted his views and recommendations to the Human Rights Council…How has the report been received? NGOs on the one hand have been somewhat circumspect in their response…NGOs…while applauding the work of Professor Ruggie maintain there is a need to broaden the focus…The Joint NGO Statement emphasises that a corner stone of human rights is combating impunity…The business world on the other hand has responded more favourably. Business endorses that to promote only binding norms would slow up the process...