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[PDF] Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand

Author: Kellie A. McElhaney, Center for Responsible Business - UC Berkeley, Published on: 1 November 2008

[refers to Nike, General Electric, Wal-Mart, American Express , Converse, Gap, Emporio Armani, Motorola, Apple, Hallmark Cards, Dell, Microsoft]

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Related companies: American Express Apple Converse (part of Nike) Dell Emporio Armani (part of Giorgio Armani) Gap General Electric Giorgio Armani Hallmark Cards Microsoft Motorola Nike Walmart