While the current crisis is exacerbating the difficult conditions of marginalized Arab communities...efforts to address their problems have been consistently misguided, charity oriented in their thrust, mostly state sponsored...change will not happen if the development arena remains the preserve of the state. Civil society has to redefine itself to include the private sector as a major pillar of development and the private sector must step up and define its purpose beyond profit maximization...it is about sustainability...about nurturing a stakeholder, as opposed to a shareholder, mentality…one such effort has recently begun to take place in Jordan…Ruwwad for Development…a community empowerment organization…established a health clinic, a police station and a post office…[and] currently provides scholarships to more than 300 university students…