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Article

1 Jun 2005

Author:
Gina May & Joe Phelan, Intl. Business Leaders Forum

[PDF] Shared Goals - Sport and Business in Partnerships for Development

Sport partnerships can have the flexibility to tackle a range of different issues of concern to the business and development communities alike. Below are ten issues that can be addressed using sport, each with an example. [the 10 issues include: health, HIV/AIDS, education, peace, equity, economic development, environment] [refers to BP, Pentland, Microsoft, Nike, McDonald's, Nestlé, Roche, Fournier Pharma, Standard Chartered, Unilever, Deloitte Touche Tohmatsu, British Airways]