The media has been challenged to take center-stage in peace building and reconciliation...in areas where oil activities are taking place to avoid the oil curse. Stephen Oola, the program manager, conflict transitional justice and governance, says the media is vital in reducing the likely negative consequences of oil. “The media can help people understand what is happening around themselves instead of living on stereotypes and false information. “It can help promote peaceful living among the communities. Do not escalate the conflicts, but always try to minimize them or try to make them come to an end,” said Oola...Recently, there have been strained relations among different tribes within the Albertine region following the discovery of oil in the area and if not well addressed could lead to problems in the future...Although these communities have lived together for years, the discovery of oil has brought about some division among them.