(PRODUCT)RED Hits US$ 50 Million Contribution Milestone
Author: UN Global Fund to Fight AIDS, Tuberculosis and Malaria, Published on: 29 November 2007
The Global Fund to Fight AIDS, Tuberculosis and Malaria today announced that contributions from (PRODUCT)RED partners have reached over $50 million... This cumulative total...outstrips by far all previous private sector contributions to the Global Fund and creates a new benchmark for engaging business in the global fight against AIDS in Africa. (PRODUCT)RED has become one of the largest consumer-based income-generating initiatives by the private sector for an international humanitarian cause.... "(PRODUCT)RED has brought about a major change in the way the private sector contributes to global causes...", said Dr Michel Kazatchkine, Executive Director of the Global Fund... (RED) partners are Gap, Hallmark, Apple, Motorola, Emporio Armani [part of Giorgio Armani], American Express and Converse [part of Nike].