Businesses in emerging markets often impose self-regulation for fear of governments imposing laws stricter than would be the case if the state was better able to control corporate behaviour, and also because of "the shadow of anarchy" — the fear of social reprisal — says Steve Nicholls, programme manager of the National Business Initiative...While the global push towards sustainability is due to businesses discovering that paying attention to sustainability contributes to profitability, they have other nudges, including environmental degradation and changing consumer and government expectations, the research has shown...Showing good corporate behaviour is a way of ensuring the government does not impose stringent laws, says Mr Nicholls. [refers to Nedbank, Woolworths]