Recent campaigns...have shown that activists can push companies into changing business practices. But once an issue has been highlighted, the next step is not as clear. This is often where the Rainforest Alliance...steps in. The Rainforest Alliance has developed a system of auditing and certification to overhaul, for example, the way that crops and timber are produced, or the way that tourism is managed...it has become well-known for its work with Chiquita...Today, the Rainforest Alliance also works with a wide range of companies, including AT&T, Kraft Foods [part of Altria], Procter & Gamble, Pfizer, JP Morgan Chase, IKEA and Home Depot.