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Rejoinder: Palestinian Campaign for Academic and Cultural Boycott of Israel responds to adidas

Author: Palestinian Campaign for Academic and Cultural Boycott of Israel (PACBI), Published on: 22 June 2018

... We welcome Adidas’ commitment to “uphold human rights standards and norms,” and its call on FIFA to respect human rights and international law “on the question of the Israeli settlement teams.” We appeal to Adidas to follow its own advice: to respect international law and Palestinian human rights by ending its sponsorship of the IFA as long as it hosts clubs based in illegal Israeli settlements. Israeli settlements violate Palestinian human rights. They are built on stolen Palestinian land and restrict Palestinians’ freedom of movement and access to water, fertile lands and livelihoods. Furthermore, according to the Fourth Geneva Convention, Israeli settlements are war crimes. This makes Adidas complicit in serious Israeli human rights violations through its IFA sponsorship... Adidas says it works in accordance with the UN’s Guiding Principles. It is based on these guiding principles that the UN Human Rights Council has established a database of companies complicit in Israel’s occupation. Adidas risks being included in this database... On its web site, Adidas states that where it finds “potential or actual adverse impacts” on human rights, it is “committed to mitigate or eliminate those impacts” and... "to do no harm when it comes to the exercise and fulfilment of human rights.” We urge Adidas to “do no harm” to Palestinian human rights, and to cancel its... sponsorship of the [IFA]. 

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