Response falls short of ecological challenges

Author: Sarah Murray, Financial Times, Published on: 1 October 2010

When it comes to water consumption, Unilever is looking beyond its own use, to that of the people who buy its products. Working with a non-governmental organisation in [India],...[Unilever] calculated that a laundry product it had formulated could – by reducing the amount of rinsing required – generate potential water savings in the region of 14bn litres a year...[The] Unilever approach is an example of how companies taking a lead in this area are looking more broadly at what “sustainable business” means...“There’s room for optimism,” says [Mindy Lubber of Ceres]. “But we need to massively jump-start this.” [Dax Lovegrove of WWF UK] agrees: “It’s starting to happen among a minimum of leading businesses. But the response is not equal to the global sustainability challenges we face.” [also refers to Wal-Mart, Marks & Spencer, B&Q (part of Kingfisher)]

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Related companies: B&Q (part of Kingfisher) Kingfisher Marks & Spencer Unilever Walmart