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Article

13 Aug 2002

Author:
Peter Carlson, Washington Post

Shredded Ideals at Business Ethics

-...Business Ethics is a magazine devoted to a movement that crusades for what it calls CSR, which stands for "corporate social responsibility."...Now, the folks at Business Ethics are in a sad state of hand-wringing, soul-searching and existential angst. The general tone is summed up in the headline and subhead of a column by contributing writer Milton Moskowitz: "What Has CSR Really Accomplished? Much of the movement has been a public relations smoke screen."...Equally cynical and depressed is the editor of Business Ethics, Marjorie Kelly. "The lesson," Kelly writes, "is that all the things CSR has been measuring and fighting for and applauding may be colossally beside the point." The corporate social responsibility movement considered Enron a great company, she writes: "It won a spot for three years on the list of the 100 Best Companies to Work for. . . . It had great policies on climate change, human rights and (yes indeed) anti-corruption. Its CEO gave speeches at ethics conferences."