Superfood for Babies is a global call to action to rediscover the importance of breastfeeding and to support mothers to breastfeed their babies – especially in the poorest communities in the poorest countries. The four major barriers that prevent mothers from breastfeeding are examined: community and cultural pressures; the shortage of health workers ;lack of maternity legislation; inappropriate promotion of breast-milk substitutes. [also available: responses by Asia Pacific Infant and Young Child Nutrition Association; Danone; International Life Sciences Institute; Infant and Pediatric Nutrition Association of the Philippines; Mead Johnson Nutrition (part of Bristol Myers-Squibb); Nestlé]