A new survey released today by…The Body Shop [part of L'Oreal]…indicates that in spite of the tough economic climate, ethics are as important as price with today's increasingly eco-conscious consumers. In Canada the findings revealed that 77% of consumers are making more purchasing choices based on the corporate behaviour and ethics of a company than they were five years ago…Shelley Simmons, Director of Brand & Values Initiatives for The Body Shop in North America said…"A growing number of people…want to know that the company they buy from is transparent and honest about how those goods reach the shelves"…