Environmentalism is China’s fastest-growing citizen movement. Beijing isn’t cracking down on these new activists—it’s empowering them... Just by breathing the city air, Lanzhou’s 3 million residents inhale the equivalent of a pack of cigarettes a day...Lanzhou Petrochemical['s]...drainage system leaked forty-five tons of heavy oil into the Yellow River, followed last winter by a discharge of engine oil... [Ma Jun, founder of Institute of Public & Environmental Affairs] hopes that international environmental activists will use the Web site [China Water Pollution Map] in their ongoing effort to prod multinational companies who care about their brand names...Ma has persuaded six international companies whose factories are listed as major polluters to commit to third-party auditing, and a battery factory, operated by Panasonic [part of Matsushita], to begin construction on a new wastewater facility. [also refers to PepsiCo, DuPont, General Motors, Wal-mart]