...[E]ven in the midst of poverty, demand is all around...4 billion people live below the poverty line...But their combined purchase power is estimated to be...5 trillion dollars. Western multinational companies have only just begun to sniff out this immense market...Indian and Latin American corporations are way...While companies make money selling to the poor, they can also create jobs for the have-nots by transforming them into for example brokers for micro-credits, sellers of cell phones or repair experts for mini-computers...[refers to GlaxoSmithKline, Thomson Reuters, Coca Cola]