Raja Garuda Mas is not the only Indonesian group turning to western-style corporate social responsibility (CSR) and environmental programmes to improve its reputation, writes Shawn Donnan...HM Sampoerna, the clove cigarette giant that Philip Morris International bought last year...has for years been known for a scholarship programme that sends Indonesian students overseas...A memorandum of understanding APP [Asia Pulp & Paper (part of Sinar Mas)] signed with the conservation group WWF in 2003 ended in a split six months later that led WWF to lobby buyers worldwide to boycott APP. But APP insists efforts since then have brought genuine achievements.