A toll-free mobile service being launched in selected remote areas in Africa promises to save lives by connecting people with emergency medical cases to health personnel. Under the initiative...health workers will also be trained through mobile phone sessions on day to day skills like collecting and sharing basic household health information...Prof Jeffrey Sachs, the director the Earth Institute, says the initiative is based on the bottom up approach to lifting rural villages out of poverty that afflicts more than a billion worldwide [refers to Sony Ericsson (joint venture Sony, Ericsson), Zain (part of celtel)]