Dame Anita Roddick…passed away before what she had called her "Trojan Horse" strategy at L'Oréal could unfold. The French cosmetics multinational…retained Dame Anita as a consultant last year following its £652m purchase of Body Shop International, the retail chain she founded in 1976. The deal vexed some of The Body Shop's traditional supporters, who felt that the French company was not ethically pure enough to own the British retailer… The fact that L'Oréal is partly owned by Nestlé…was particularly problematic for activists… For Dame Anita, the sale of her shares to L'Oréal was to have provided a new platform from which she would seek to influence the behaviour of a vast multinational from the inside in areas such as purchasing, where she favoured policies that strove to ensure that communities in poorer countries hung on to more of the proceeds of their labour…