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USA: Coty introduces initiative to raise $10 million to combat mental illness

Author: Andrew Adam Newman, New York Times (USA), Published on: 30 November 2014

"Beauty Brand Creates Campaign to Combat Mental Illness", 27 Nov 2014

…[C]orporate support for mental illness, the cause of most suicides, is decidedly scant. Now Philosophy, the beauty brand owned by Coty, is introducing an effort to raise a projected $10 million over the next five years to combat mental illness. The Hope & Grace Initiative will direct 1 percent of sales of products…to mental health charities…Grants typically will be about $25,000, with preference given to community-based programs…A section of the Philosophy website about the initiative includes a video…[that] stress[es] the importance of overcoming the shame and stigma associated with mental illness to get treatment…“Mental health is not at all well supported by companies in the United States,” said Ms. DaSilva [vice president at Cone Communications], who noted the cause had received more corporate support in Canada…Belisa Vranich, a clinical psychologist and member of the Hope & Grace advisory board, said the stigma surrounding mental illness had kept companies away…[Also refers to Bell, Bloomingdales (part of Macy's), Jockey, Marshalls (part of TJX), Wendy’s]

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Related companies: Bloomingdales (part of Macy's) Coty Jockey Macy's TJX Wendy's