"Nike CEO Says Company Took NFL to Task for Domestic Violence", 22 Oct 2014

Nike Inc., the National Football League’s main apparel sponsor, told the NFL it was unhappy with how the organization handled domestic violence by players, Chief Executive Officer Mark Parker said...Nike...severed an endorsement deal last month with [Baltimore Ravens] running back Ray Rice after he was captured on camera striking his then fiancee. Since then, the league has been making progress on domestic violence and child abuse, Parker said...“The commissioner’s responding,” Parker said. “This has been a great lesson for the NFL. He has acknowledged that and is moving forward. I’m optimistic they are moving in a better direction.”