Sri Lanka is the largest supplier to lingerie chain Victoria's Secret, also ships clothes to top brands like GAP, Levis, Marks & Spencer and Tesco in the United States and Europe...Faced with regional competition [as Vietnam joins the World Trade Organization] and out priced by giants like China and India, Sri Lanka is falling behind on exports to the US...[It has] launched a public relations campaign tied to ethical manufacture no child labour and no sweatshops. The campaign could be Sri Lanka's edge as buyers like M&S go ahead with their ethical trading 'Look Behind the Label' campaign and surveys in the UK show that 78 percent of shoppers want to know more about how their clothes are made. [also refers to Bradix]