What Matters Most: Social Responsibility In Business

Author: Gregg Moss, 9NEWS , Published on: 9 March 2004

Jeffrey Hollender [CEO of Seventh Generation] is co-author of "What Matters Most," a book that encourages more social responsibility on the part of business leaders...Hollender says consumers, shareholders and the general public are demanding better behavior on the part of big companies. They want businesses to be better citizens; to do more to make sure their products are healthy and safe, to make sure their manufacturing processes cause as little pollution as possible, and that their employment policies are humane and not harmful to local communities.

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Related companies: Ben & Jerry's (part of Unilever) Body Shop (part of Natura) Chiquita HP (Hewlett-Packard) Intel Microsoft Nike Patagonia Seventh Generation Starbucks Stonyfield Farm Unilever Working Assets