WHO [World Health Organization] recommends food marketing curbs for child obesity

Author: Jonathan Lynn, Reuters, Published on: 21 January 2011

Governments must work with industry to restrict advertising of foods high in salt, sugar and…fats targeted at children to tackle an epidemic of obesity…The call is part of a focus on combating non-communicable diseases…that are a growing cause of premature death in poor countries…The World Health Organization…has been discussing how to make use of the leaders' attention, and a set of new recommendations tackling marketing of harmful food to children…WHO officials consulted leading companies in the sector - Coca-Cola...Bimbo, General Mills, Kellogg, Kraft, McDonald's, Mars, Nestle, Pepsico [and] Unilever...The companies agreed to draw up a code of conduct and committed not to market unhealthy products to children under the age of 12…[T]he WHO…[highlighted] the importance of governments monitoring the implementation of any agreements reached with the industry…

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Related companies: Bimbo (part of Grupo Bimbo) Coca-Cola General Mills Kellogg Kraft Foods (now Kraft Heinz) Mars McDonald's Nestlé PepsiCo Unilever