Thirty-seven leaders from the business, farming, academic, NGO and philanthropic communities recently converged to address key challenges around global poverty and environmental degradation...The meeting, which was attended by Clinton Giustra Sustainable Growth Initiative (CGSGI), the Skoll Foundation, Fundación Avina, and Fair Trade USA, among others, was designed as brainstorming session to generate ideas for strengthening supply chains that are good for businesses, workers and the environment. A strong focus of the meeting was the role that Fair Trade can play to find solutions for those problems. In response, leaders from Green Mountain Coffee Roasters (GMCR), Whole Foods Market, Reunion Island Coffee, Alter Eco and Honest Tea committed to increasing their support of Fair Trade coffee, tea, cocoa and produce.