The Safe Face Pledge is an opportunity for organizations to make public commitments towards mitigating the abuse of facial analysis technology. This historic pledge prohibits lethal use of the technology, lawless police use, and requires transparency in any government use. Among the most concerning uses of facial analysis technology involve the bolstering of mass surveillance, the weaponization of AI, and harmful discrimination in law enforcement contexts... Without the kinds of commitments like those proposed in the Safe Face Pledge, I fear becoming complicit in the development of technology that ultimately harms people like me- the underserved majority who suffer most the adverse impacts of technology -even those meant to promote AI for social good... How AI is used will ultimately reflect which lives we choose to value and which voices we choose to hear... The Safe Face Pledge provides developers of facial analysis technology with meaningful actions that protect human life, dignity, and rights. Robbie. AI, Simprints, and Yoti as launch signatory companies of the pledge are demonstrating there is another way to do business. Their peers should follow.